Social Media
As the Director of Visual Identity for my sorority, my responsibilities include but are not limited to:
Alpha Sigma Tau (Psi) - TikTok
December 2025 - Present
Running
the TikTok
Account
Creating
promotional video
content for both
philanthropy and
sisterhood events
(such as teasers,
recap videos, etc.)
Hosting
recruitment/pr
video shoots for
additional
content
You can click here check out some of my favorite video projects!
Gathering
videos from
sisters
Or click here to go to the JMU Alpha Sigma Tau TikTok profile!
Helping the
marketing and
growth teams with
formal recruitment marketing
Creating all
videos to be used
during, before
and after formal
recruitment
Fall semester 2025, I took a Digital Social Media Marketing course in which I partnered up with a small business local to JMU, The Beauty Spa Harrisonburg. Throughout the semester, my tasks included: auditing & analyzing client/competitor statistics & metrics, developing a thorough content strategy to present to our client, and creating & scheduling content for, primarily, Instagram. After four months of collaboration and two of posting, the statistics can speak for themselves:
The Beauty Spa — Harrisonburg, VA
August 2025 - November 2025
Follows
20%
Increase
Likes
208%
Increase
Views
224%
Increase
Social Media Marketing Plan Presentation
(presented to client)
Final Social Media Marketing Strategy & Analytics
Document
Below are also a few examples of content made for The Beauty Spa’s social media platforms!
